Below2Degrees (B2D) focuses on product stewardship, ensuring the responsible management of materials throughout their entire lifecycle—from design to end-of-life recovery. Our approach integrates modular design, ease of repair, and disassembly while utilising sustainable, recycled, and recyclable materials. By maximising material yield, we minimise environmental impact. Additionally, we prioritise strategies such as reuse, refurbishment, remanufacturing, and recycling to keep assets in circulation and retain their value, ultimately reducing the demand for new resources. This approach is critical in addressing the growing issue of furniture waste, as approximately 12.1 million tons are generated annually in the U.S., with over 80% ending up in landfills or incinerated. Similarly, the European Union discards around 10 million tons of furniture each year, the majority of which also ends up in landfills or incineration.

As custodians of perpetual assets, B2D ensures that products are designed for durability and remain within the consumption loop. At the start of a new project or during an ongoing cycle, our R&D, engineering, and ESG teams collaborate with clients and designers to integrate the 9Rs framework (rethink, refuse, reduce, reuse, refurbish, remanufacture, repurpose, recycle, recover) to minimise waste during production and at the end of a product’s life. Life Cycle Assessments (LCA) are conducted, and we maintain rigorous compliance with industry standards across our network of factories and suppliers.

Upon contract completion, we take full responsibility for the furniture’s lifecycle through reverse and forward logistics, which include on-site assessments, dismantling, and managing used material assets for future projects. We also collaborate with companies that actively integrate sustainable practices into their operations. Maersk, for example, has been a pioneer in adopting green methanol fuel—a move that aligns with our commitment to reducing carbon emissions in our supply chain. This approach ensures that our material assets continue to circulate within a sustainable loop.